In today's time Instagram is one of the reputed and most used social platform. But not everyone is aware with Instagram Facility.
So Let's Get Started
Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. It was launched on 6th October 2010 and was shortly nominated with Teen Choice Award for Choice Social Network. The app allows users to upload photos and videos to the service, which can be edited with various filters.
After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of May 2019. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. As of October 2015, over 40 billion photos had been uploaded to the service. Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.
This app allows you follow celebrities, cricketers and stay tuned with your favorite one and you can also connect yourself with your family and friends.
Now I will tell you that how using Instagram is beneficial and how you can earn money on Instagram.
5 Most Significant Instagram Benefits for Businesses
Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos.
The impact of the rise of visual content on social networks is most apparent on Instagram.
As a result, many brands are scrambling to understand how to best use Instagram benefits.
Instagram’s rise has been astronomical – and understandably so.
Brands and marketers have raced to capitalize on the immense growth of the social platform and many are successfully learning how to sell on Instagram.
But the brands that excel in mastering social commerce trends like this know something that brands who flop don’t:
You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels.
But first, let’s learn how Instagram photos can benefit word of mouth marketing and strategies for using these pictures in marketing channels.
For example, let’s say you display photos from your Instagram account on your website. When a customer is browsing on your site, they may not follow you already on Instagram.
But when they see a gallery of Instagram photos, they can click though to see your account, start following you, and re-connect with you later.
Take a look at how Josie Maran Cosmetics uses a dedicated gallery of Instagram photos on their website to lead people to their Instagram.
Or, alternately, a follower browsing on Instagram may have never been to your website before. By setting up a Shoppable Instagram, followers can easily reach the Instagram shop version of your Instagram account, and click through to product pages.
Using Instagram photos allows you the opportunity to connect with customers where they are, while also taking advantage of the far higher Instagram engagement rate.
You already need a social marketing strategy, so why not repurpose those photos across channels and leverage them as marketing images on your site or in ads on Instagram?
This saves you the trouble of needing to create more content.
Instagram drives more engaged traffic than any other social channel. Research shows that when comparing time on site from various social channels, Instagram beats out other sites like Facebook, Pinterest, YouTube, Reddit, and more.
Instagram content drives more engaged traffic than other visual social content from YouTube or Pinterest.
Additionally, Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases.
If someone buys from you and then follows you on Instagram, they’re likely to see your brand on a regular basis and purchase from you again.
And return customers are more valuable, accounting for nearly 33.3% of the overall money spent in eCommerce and spending nearly 3x more than regular shoppers.
Instagram has the potential for user-generated content built in.
With their permission, you can use their images for your own marketing.
Below is an example of how Everlast uses customers’ Instagram photos in marketing to promote engagement among their community, build up their eCommerce branding on Instagram and off, and improve their visual marketing on site.
On their homepage, Everlast emphasizes the active lifestyle they want to associate with their brand by showcasing customer photos taken when customers use their products in the gym.
They collect the UGC Instagram photos by asking customers to hashtag photos with their brand name.
This means not only do you get free content, you also feature your customers (which makes them feel like a part of your brand), you also encourage future engagement by having customers submit photos on Instagram to you.
Plus, without tons of additional effort, you build up your brand’s presence on Instagram by attracting attention when customers’ followers see them hash tagging you in their photos.
Before choosing content for your Instagram UGC campaigns, you can measure the results of how it was received on Instagram.
This allows you to choose the photos that customers liked most on Instagram and then display them on your site, rather than guessing which product photos will perform best.
The impact of the rise of visual content on social networks is most apparent on Instagram.
As a result, many brands are scrambling to understand how to best use Instagram benefits.
Instagram’s rise has been astronomical – and understandably so.
We’re visual creatures, which is why content like photos, videos, and gifs have such great engagement rates.
And Instagram is so huge because building a social network that connects people solely through visual elements is a powerful way to capture – and sustain – our attention.Brands and marketers have raced to capitalize on the immense growth of the social platform and many are successfully learning how to sell on Instagram.
But the brands that excel in mastering social commerce trends like this know something that brands who flop don’t:
Instagram photos convert. And you’re not getting the full benefit of Instagram because you don’t know the real secret to using these photos for marketing.
To build an Instagram marketing strategy, you need to understand why these graphics are so valuable and how to create the right images for Instagram.You need to take full advantage of the power of Instagram photos, using them in marketing materials across channels.
The Benefits of Using Instagram Photos in Marketing
Later, we’ll examine just why Instagram images are so powerful and the reasons they convert better than generic photos.But first, let’s learn how Instagram photos can benefit word of mouth marketing and strategies for using these pictures in marketing channels.
Want to know how you can improve your visual marketing across the board? Get our free guide.
1. Connect with customers across multiple channels:
Using Instagram on your site allows you to connect with customers across multiple channels and increase cross-channel engagement.For example, let’s say you display photos from your Instagram account on your website. When a customer is browsing on your site, they may not follow you already on Instagram.
But when they see a gallery of Instagram photos, they can click though to see your account, start following you, and re-connect with you later.
Take a look at how Josie Maran Cosmetics uses a dedicated gallery of Instagram photos on their website to lead people to their Instagram.
Or, alternately, a follower browsing on Instagram may have never been to your website before. By setting up a Shoppable Instagram, followers can easily reach the Instagram shop version of your Instagram account, and click through to product pages.
Using Instagram photos allows you the opportunity to connect with customers where they are, while also taking advantage of the far higher Instagram engagement rate.
2. Re-use marketing materials: Work smarter, not harder
We’re all crunched for time, but using Instagram photos in your eCommerce marketing plan allows you to work smarter, not harder.You already need a social marketing strategy, so why not repurpose those photos across channels and leverage them as marketing images on your site or in ads on Instagram?
This saves you the trouble of needing to create more content.
3. Attract engaged traffic: Build a community that comes back time and time again
Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged.Instagram drives more engaged traffic than any other social channel. Research shows that when comparing time on site from various social channels, Instagram beats out other sites like Facebook, Pinterest, YouTube, Reddit, and more.
Instagram content drives more engaged traffic than other visual social content from YouTube or Pinterest.
Additionally, Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases.
If someone buys from you and then follows you on Instagram, they’re likely to see your brand on a regular basis and purchase from you again.
And return customers are more valuable, accounting for nearly 33.3% of the overall money spent in eCommerce and spending nearly 3x more than regular shoppers.
4. Boost your marketing with UGC: Use photos from customers
If you don’t already have solid user-generated content marketing strategies to increase sales, it’s time to jump on board. It’s the single most effective way to grow relevant traffic and sales.Instagram has the potential for user-generated content built in.
Instagram photos are, by nature, user-generated content.
On Instagram, customers are constantly creating and sharing images of their own.With their permission, you can use their images for your own marketing.
Below is an example of how Everlast uses customers’ Instagram photos in marketing to promote engagement among their community, build up their eCommerce branding on Instagram and off, and improve their visual marketing on site.
On their homepage, Everlast emphasizes the active lifestyle they want to associate with their brand by showcasing customer photos taken when customers use their products in the gym.
They collect the UGC Instagram photos by asking customers to hashtag photos with their brand name.
This means not only do you get free content, you also feature your customers (which makes them feel like a part of your brand), you also encourage future engagement by having customers submit photos on Instagram to you.
Plus, without tons of additional effort, you build up your brand’s presence on Instagram by attracting attention when customers’ followers see them hash tagging you in their photos.
5. Don’t market blindly: Know how content will perform ahead of time
You never want to invest already tight Instagram resources in content that won’t perform well. Luckily, on Instagram, you already have feedback about how your audience will react to content before you take up valuable real estate on your website or shell out money for Instagram ads.Before choosing content for your Instagram UGC campaigns, you can measure the results of how it was received on Instagram.
This allows you to choose the photos that customers liked most on Instagram and then display them on your site, rather than guessing which product photos will perform best.
Now I'm gonna tell you 11 ways through which you can increase your Instagram followers
- Cross Promote your dedicated hashtags
- Get Creative hash tagging
- Participate in massively popular conversation
- Make the most of your bio URL
- Get Descriptive with your captions
- Go all in on influencer marketing
- Remove unwanted tagged photos of you from your profile
- Approve photo tags before the content shows on your profile
- Develop your Instagram style
- Get Local
- Remember your calls to action
To get more followers on Instagram do the following things:
- Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.
- Get creative with your hashtags. Be funny, ironic, or outrageous – but never boring!
- Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.
- Use your bio link to drive traffic to your newest or most popular content.
- Write descriptive captions. Storytelling will help generate engagement and sharing.
- Interact with top influencers in your space and try to become one of their favorite people or brands.
- Don't want a tagged photo of you or your brand on your profile? Edit Tags to hide images from your profile.
- Adjust your settings so any potentially embarrassing tagged photos won't show without your approval.
- Develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so!
- Visit the Places tab to see what's happening locally - your neighborhood, a city you're targeting in ads, or an event in a certain location.
- Use a call to action to tell people what you want them to do with your posts. Find clever ways to get people to share your content.
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